Corporate Social Responsibility (CSR)
Fresco has been a part of Guildford’s community since it opened in 2015. Throughout the years we have always tried to exceed expectations and give back to our local community as much as possible. We have taken a variety of different actions to guarantee our business’ responsibility and sustainability towards our home, the town of Guildford.
All businesses in Guildford belong in the same local community. We are in this together and for that reason, it is important that we all support one another to create a united local community.
We always assist other local businesses through being a sponsor and providing discounts for their staff and customers. We want to form strong bonds with our customers, partners and neighbours which eventually will turn into a wonderful friendship.
Our business participated in numerous charity events by offering products and consumables. Some of these charities include, but are not limited to:
1. Macmillan Cancer Organisation Charity Event
2. Surrey Drive
3. Riverside HOST
4. Guildford Action
We collaborate with local schools, such as the George Abbot, and organizations providing our products as free prizes for raffles, food donations for charity events, and offer special discounts for vulnerable groups within our local community.
On a daily basis
During the lockdown
We are doing our best efforts to improve our environmental sustainability as a business and change our everyday lives towards the better. It is crucial to be environmentally conscious and try to reduce our footprint.
We have to take care of the environments we live in both on a personal and social level.
Recently, we replaced our old lids with biodegradable ones and we are looking for additional solutions to reduce our use of plastic.
Despite the higher costs involved in this process, we are adamant on shifting to more sustainable business conduct.
We urge our customers to bring their own reusable cups to reduce the use of takeaway cups and we make sure to reward them with a small treat on the house or some extra points on their loyalty app.
Moreover, we make sure to distinguish recyclable from non-recyclable materials and throw them away accordingly.
Lastly, during our latest renovation, we purchased new equipment for our kitchen and bar, making sure that they consume less energy than the ones we had before.
We are trying to operate our business efficiently, with the lowest possible costs for the environment. It is our duty to be sustainable and environmentally conscious as after all, this is our home.